Tuesday, January 07, 2020

Turn Your Business Blind Spot Into Your Sweet Spot!

Understanding what is really going on in your blind spot is a critical key to creating a significant breakthrough in your business.

But due to the very nature of your blind spot, it is practically impossible for you to discern directly what is going on in this area of your business.

In medicine, the blind spot is the area in the visual field, which corresponds to the zone on the optic disc of the retina in your eyes, where there is a lack of light-detecting photoreceptor cells. The brain interpolates the missing input-data, which is not available in the area of your blind spot, based on information gained from the surroundings, as well as data obtained from the other eye.

As a result you are usually not aware of your blind spot’s existence.

According to our experience, you may be unable to take in and process new information in the blind spot of your business, too. Your past experiences may have shaped and cemented your beliefs, assumptions, and expectations of how the world works to such an extent, that you have literally become blind to what is going on in and around you in such an area. You interpolate, making assumptions about your reality, based on factors you are no longer conscious of, forces at work in your blind spot which are no longer under your control.

Most of these subconscious filtering programs and mental shortcuts were probably originally well intentioned, designed and created to help, support and protect you! But more often than not, the forces active in your blind spot will sabotage your ability to make effective decisions to change your business for the better.

I see these forces at work virtually every time I coach corporate clients, top-executives and business owners, although they are usually not consciously aware of what is going on below the surface of our conversations.

The forces active in the business blind spot often include:

  •  An unwillingness or inability to engage in creative, constructive conflict, both within the organization, as well as with external stakeholders

  • Emotional disengagement or employee inertia, due to excessive change initiatives, project overload, leadership fire-fighting, and an overall lack of direction

  • Negative associations with projects, products and processes that failed in the past

  • Difficult clients, markets or product segments employees have learned to avoid

  • Opportunities business leaders no longer pursue due to past issues, perceived potential risks, or the lack of low-hanging fruit to create short-term success

  • Assumptions about what is permitted, compliant, politically correct – and what not

  • Extrapolating past experiences to predict future developments of market trends, economies, buyer behavior, the competitive landscape

  • The business taboo everybody avoids mentioning… although they intuitively know that this taboo holds the key to creating exponential growth, profit and prosperity

  • Etc.

But in my executive coaching engagements, I have found very positive factors to be present and active in the business blind spot, too!

According to my experience these often include:

  • Untapped innovation potential, stifled under a blanket of politically correct, streamlined management power-talk

  • Process improvement know-how and the employees’ implicit ability to make better decisions on the shop floor than what the executives dream up in their ivory towers

  • Market intelligence and intimate customer knowledge which is often left untapped even by the most sophisticated CRM or touch-point management systems

  • Game-changing business ideas employees work on in their spare time, because they don’t believe their company would value their input anyway

  • Contacts to thought leaders, political movers and shakers, potential business partners, and possible affiliates or potential clients which employees are acquainted with, but would never share as contacts with their employer

  • Etc.

Your business blind spot usually is the direct result of your perceptual filters, including your formal and informal business values, rules and beliefs. The moment you start updating, upgrading and correcting your perceptual filters you actually create the basis for a new, more successful reality for yourself and your business.

Understanding the cause, nature and effect of your blind spot is a critical key to accessing a new dimension of influence, impact and income for your business.

How can you leverage the secrets tucked away in your business blind spot to create exponential business growth and profit in 2020?

If you wish, we can help you to see what you normally can’t about your business.

Find out more about how you can turn your blind spot into your sweet spot at

Tuesday, December 17, 2019

The TCO / TCU Mystery

If you don’t fully understand how your corporate clients evaluate what you have to offer, it is virtually impossible to position your value effectively.

In recent years I have found in my sales negotiation seminars that my participants don’t have a clear understanding of how their clients apply the Total Cost of Ownership or Total Cost of Use models when evaluating products, services or solutions.

Not only do they often not know what criteria are included in their clients’ TCO or TCU model, they also don’t know how the individual criteria are weighted.

Interestingly, the risk and opportunity cost elements are probably the most overlooked and least understood items in this evaluation process. 

I have found that if sales specialists gain a better understanding of these assessment techniques, they can engage in a much deeper, much more meaningful dialogue with their corporate buyers.

This approach has helped many of my sales-coaching clients to close better deals faster.

The following article may provide some interesting insights:

Learn more at: 

Thursday, December 12, 2019

Hypnotic Price Pressure

Price pressure is a powerful frame experienced buyers apply in order to direct their vendors‘ focus and attention. This works so well that many sales executives go into a state of trance where they desperately try to save the deal by doing whatever it takes to meet their clients’ expectations.

They refuse to lose. 

They review the scope, recalculate their cost estimates, renegotiate discounts internally… and try to reduce the price, in order to conclude the sale. This price hypnosis works so well, that many sales people I encounter in my coaching engagements really believe that price is all that really matters.

But buyers don’t buy a price.

Buyers are required to buy a solution that fits their internal clients’ needs. 

Cost-benefit optimization is usually one of the main KPIs buyers work towards. Price reduction simply happens to be the easiest and most obvious way for them to achieve their objectives.

The price is simply a means to an end.

And experienced buyers know that cheaper solutions often end up being the most expensive. 

So if you find yourself getting under price-pressure from your clients, identify the tactic and break the trance. Shift the discussion away from the superficial price negotiation and focus on what it is that they really need.

Learn more at: